The key benefit of your own "brand" is the ability to protect margin and control your own destiny. Every time you sell a national brand you are building "equity" in that brand. It is not a brand that you control or have exclusivity in. You therefore build value for someone else and have to compete with many other dealers on that product inevitably eroding margins.
See more on "Why Private Label?" below.
We are the brand builder
T1 manufactures a wide variety of sublimated sports uniforms and apparel for hundreds of dealers nationwide. We offer a collection of pre-designed uniforms that you can affix your logo or brand. We aim for you to establish your own brand within the marketplace by utilizing the pre-existing designs that Tier One has available. Once you become more comfortable and familiar with Tier One you can expand into creating your own unique patterns & styles with our Custom Uniform Builder tool.
Price vs Value
There is always a lower price to be found but that rarely equates to better value. T1 isn't always going to be the low cost producer on any individual item. Tier One Apparel has chosen to produce only superior quality products and deliver them in an consistent and timely manner. We never have to apologize for our quality. We also provide tools and resources that allow team dealers to concentrate on building brand value and sales and let us worry about supply and logistics.
When people start chasing lower pricing inevitably quality starts to suffer and the "Brand Equity" is eroded or ruined all together. We see the pattern all the time. People look for lower and lower prices and not only are you wasting more time searching but also money with late shipments, poor quality, inconsistent sizing and fabrications, plus more. Then you're right back where you started, on the internet searching for the "next best thing" and the cycle continues.
Why Private Label Uniforms & Apparel
The reasons for private labeling are many but the answer is simple - to make more money! Private labeling is growing in almost every industry segment. The difference in price between national brands vs store brands is the amount that is spent in promoting that brand. Once a customer switches to a store brand product they realize that the store brand is every bit as good (sometimes better) than national brands. This becomes a "win-win" for both the customer and the store. The store makes more money on the private label brand and the customer saves money. The store is now building loyalty to its brand and not to a national brand and has no real competition.
By private labeling your own uniform line you will be building in your own brand equity and not someone else's. T1 provides uniforms that are every bit as good and usually significantly better than the top of the line sublimated uniform from national brands for a fraction of the cost. By you putting your own label into these jerseys you will be able to provide both you and your customer an unbeatable combination.